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July 23, 2018 |
Author: Ben Smith |
The cosmetics industry is constantly exploring innovative territory to appeal to the senses. Even through these advancements, consumers keep expecting more. They don’t just want a quality product that will satisfy their needs, they want the whole experience from ergonomic cosmetic containers to eco-friendly packaging.
As a full-service plastics manufacturer for luxury markets, Flexcraft offers customized packaging solutions for cosmetic containers based on individual brand requirements. Whether for cosmetics, sun care, sampling, personal care, skin care, hair care, parapharmaceuticals or men’s grooming, we employ the latest technologies, innovative techniques and sustainable materials to manufacture high-quality packing solutions.
Some of the ways that Flexcraft provides solutions to the cosmetic industry include the following:
Cosmetic containers, typically in the form of bottles, jars or pen-tube styles have an inherently simple design but with custom blow molding capabilities, brands can customize sizes, shapes, colors and accessories such as mist sprayers or high-performing pumps.
Consumers today are more aware of what ingredients are in their products as well as whether brands are using eco-friendly packaging designs. Something as simple as changing the shape from a standard round bottle to a customized square shape container can have a huge environmental benefit since it uses less space when packed in a box. Efficiently packed containers ultimately means less gas will be needed to transport a shipment. For this same reason, lighter packaging can also affect how “green” the brand is.
Along with the food and pharmaceutical sectors, the cosmetic industry is also regulated when it comes to plastic packaging. At Flexcraft, we offer the highest quality-made plastics for cosmetic
containers that meet high safety standards, such as PET, Polycarbonate, Eastman Tritan, and more.
The advantages are clear. Cosmetic packaging conveys luxury, quality, safety and sustainability, which is why plastic molding is a top choice for many leading cosmetics brands.
In a highly competitive marketplace, luxury personal care brands must find ways to differentiate their product and cut through the noise. Customized cosmetic containers play a key role in building brand images and communicating a product’s attribute, especially online. In cosmetics, brands that allure consumer’s attention as well as provide a quality product, have a lot to gain.
Today, Instagram-worthy packaging is a huge trend. The role social media strongly influences the purchasing decisions of a more connected society, that only appears to be growing. Now, more than ever, consumers are buying cosmetics based on what they see on Instagram.
Whether on the store shelf or on social media, visually appealing packaging is critical to allow luxury cosmetic companies to more effectively reach a larger segment of consumers.
The prestige beauty market, especially, has been strongly impacted by social media, and brands have gotten extremely creative in engaging consumers and earning brand loyalty through innovative products and packaging, contests, influencers, pop-up shops and more.
Emotion is a key driver in the purchasing decision and we work tightly with clients to ensure the packaging fits with their product identity. As a pioneer in precision decoration, Flexcraft is a master at customizing cosmetic containers. We offer personalized decoration capabilities to engage sensory details, such silk screening, labeling, metallizing, hot stamping and texture finishing as well as glazing, opacity, translucency, iridescence and pearling.
In an industry where innovation is at a premium, Flexcraft harnesses the most consistent, bespoke end-to-end solutions to create cosmetic containers with high emotional appeal. As experts in innovation, we’re the turnkey solution to fully support luxury personal care brands and bring their products to life.
Flexcraft is a leading ISO 9001:2015 certified plastic molding company with more than 100 combined years of world-class experience. Our dedicated team of engineers and processors at Flexcraft will work directly with you throughout the entire custom bottle manufacturing process and provide a sustainable model for premium markets.
Our strategic location in New Jersey allow us to serve clients nationwide with pristine efficiency. To learn more about our cosmetic container capabilities or request a quote, please call 732-502-9500 and speak with one of our manufacturers today.
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